diff --git a/tasks/main.yml b/tasks/main.yml
index fac5451..7f2d628 100644
--- a/tasks/main.yml
+++ b/tasks/main.yml
@@ -87,7 +87,7 @@
 
 - name: "set superjuser password"
   django_manage:
-    command: 'shell -c "from django.contrib.auth.models import User; usr = User.objects.get(username=\'admin\'); usr.set_password(\'{{im_admin_password}}\'); usr.save()"'
+    command: shell -c "from django.contrib.auth.models import User; usr = User.objects.get(username='admin'); usr.set_password('{{im_admin_password}}'); usr.save()"
     app_path: "{{im_home}}/im"
   become: true
   become_user: "{{im_user}}"