diff --git a/youtube_dl/extractor/generic.py b/youtube_dl/extractor/generic.py
index dc5755d12..8716e4503 100644
--- a/youtube_dl/extractor/generic.py
+++ b/youtube_dl/extractor/generic.py
@@ -1006,6 +1006,13 @@ class GenericIE(InfoExtractor):
         if mobj is not None:
             return self.url_result(mobj.group('url'))
 
+        # Look for NYTimes player
+        mobj = re.search(
+            r'<iframe[^>]+src=(["\'])(?P<url>(?:https?:)?//graphics8\.nytimes\.com/bcvideo/[^/]+/iframe/embed\.html.+?)\1>',
+            webpage)
+        if mobj is not None:
+            return self.url_result(mobj.group('url'))
+
         # Look for Ooyala videos
         mobj = (re.search(r'player\.ooyala\.com/[^"?]+\?[^"]*?(?:embedCode|ec)=(?P<ec>[^"&]+)', webpage) or
                 re.search(r'OO\.Player\.create\([\'"].*?[\'"],\s*[\'"](?P<ec>.{32})[\'"]', webpage) or