diff --git a/youtube_dl/extractor/generic.py b/youtube_dl/extractor/generic.py
index 70a8d8eb9..d79e1adc9 100644
--- a/youtube_dl/extractor/generic.py
+++ b/youtube_dl/extractor/generic.py
@@ -54,6 +54,7 @@ from .snagfilms import SnagFilmsEmbedIE
 from .screenwavemedia import ScreenwaveMediaIE
 from .mtv import MTVServicesEmbeddedIE
 from .pladform import PladformIE
+from .videomore import VideomoreIE
 from .googledrive import GoogleDriveIE
 from .jwplatform import JWPlatformIE
 from .ultimedia import UltimediaIE
@@ -1743,6 +1744,11 @@ class GenericIE(InfoExtractor):
         if pladform_url:
             return self.url_result(pladform_url)
 
+        # Look for Videomore embeds
+        videomore_url = VideomoreIE._extract_url(webpage)
+        if videomore_url:
+            return self.url_result(videomore_url)
+
         # Look for Playwire embeds
         mobj = re.search(
             r'<script[^>]+data-config=(["\'])(?P<url>(?:https?:)?//config\.playwire\.com/.+?)\1', webpage)